Privacy Policy

This Privacy Policy explains how "The Little Husk" operated by Nilan Enterprises collects, uses, shares, and protects personal information when visiting or purchasing from www.thelittlehusk.in. By using the site, consent is provided to the practices described here.

• Identity and contact: Name, Phone, Email, Shipping/Billing address, and order details provided during checkout or account creation.
• Transaction and payment: order value, items, payment status; card/UPI/net-banking credentials are processed by secure payment gateways and are not stored on "The Little Husk" systems.
• Technical and usage: IP address, device/browser, pages visited, time on site, referral URLs, and similar analytics.
• Communications and preferences: support messages, email/SMS/WhatsApp preferences.

• Fulfillment and support: process orders, deliver products, handle returns/exchanges, and provide customer support updates.
• Service improvement: analyze site usage to improve performance, content, and user experience.
• Security and fraud prevention: detect and prevent fraud, abuse, or violations of policies.
• Marketing (optional): send newsletters, offers, and updates when consented; opt-out is available anytime via unsubscribe or by contacting support.

The site uses cookies and similar technologies to enable core functionality and understand site usage. Some analytics may be provided by third-party service providers collecting anonymous or pseudonymous usage data. Browser settings can be adjusted to limit cookies; certain features may not function fully without them.

To improve our marketing efforts and understand how visitors find our website, we collect non-personal marketing attribution data including:

• Campaign parameters: UTM codes from marketing links (source, medium, campaign name, keywords, and content identifiers) that appear in the URL when you visit our site.
• Referral information: The website or search engine that referred you to our site.
• Landing pages: The first page you visited on our website.

This information is stored locally in your browser using standard web storage technologies (localStorage and sessionStorage) and does not contain any personally identifiable information. The data helps us understand which marketing campaigns are effective and is associated with your account only when you choose to sign up or make a purchase. You can clear this data at any time through your browser settings. This tracking is essential for business operations and does not require separate consent as it involves only non-personal technical data.

• Service providers: Trusted partners that help operate the website and fulfill orders (payment gateways, logistics/courier partners such as Delhivery, hosting/cloud, email and analytics tools) under contractual confidentiality and security commitments.
• Legal requirements and safety: Information may be disclosed to comply with law, legal process, or to protect rights, property, or safety, including fraud prevention.
• Business transfers: In case of a merger, acquisition, or similar event, customer information may be transferred as part of the transaction with appropriate safeguards.

Online payments are processed via industry-standard, secure payment gateways that use encryption and tokenization. Sensitive card data (PINs, full card numbers, CVV) is not stored by "The Little Husk".

Order and transaction records are retained for required legal and tax periods. Account, communication, and marketing preferences are retained for as long as needed to provide services or until consent is withdrawn, subject to legal obligations.

• Access and correction: request access to or correction of personal information.
• Deletion and consent withdrawal: request deletion of information that is not required to be retained by law, and withdraw consent for marketing communications at any time.
• Cookie controls: manage non-essential cookies via browser tools; essential cookies are required for core functionality.

Links to other websites may be present. Those sites operate under their own policies; responsibility is not assumed for their content or practices. Reviewing their policies is recommended before use.

The site and services are intended for adults capable of forming a binding contract. If it is believed a child has provided personal information, contact support for assistance.

Reasonable technical and organizational safeguards are used, including encryption in transit, access controls, and limited access to personal information. No method is fully secure; absolute security cannot be guaranteed.

If service providers are located outside India, information may be transferred subject to appropriate safeguards and only to the extent necessary to provide the services.

This policy may be updated from time to time. Continued use of the website after changes are posted indicates acceptance of the revised policy. Material changes will be highlighted on the site.

For privacy policy queries or assistance, contact help@thelittlehusk.in or Call/WhatsApp +91 8438018194 between 9am-6pm IST.